The site had three readers: finance managers who wanted month-end matching gone, CFOs who wanted cash in faster, and IT leads who didn’t want the ERP touched. I gave each of them their own answer: one shared template for the five product pages, dedicated pages for each audience, and integration pages that explain exactly what is read and written back. Every visitor reaches the right product or plan in two clicks. Design and development ran side by side, so every component in Figma had a working counterpart in code at launch.