Most agency logos look alike. For Mivov, instead of adding a symbol from the outside, I pulled it from within the name itself. The second "o" in "mivov" transforms into a seated cat silhouette with ears, body, and tail. The logo stays readable, then reveals the paw on second glance. Lime green carries the digital energy, while the charcoal background brings corporate trust. The result holds both sides of the brand in a single mark, just like the tagline: "We came to paw the digital.“🐾