Velocert Brand Identity
Velocert Brand Identity
Velocert Brand Identity

Overview
Overview
Velocert is a vehicle type approval and homologation firm in Türkiye, appointed as Technical Service E37. It helps manufacturers get vehicles certified for Turkish and EU markets. I created its brand identity from the first sketch to a complete system.
Velocert is a vehicle type approval and homologation firm in Türkiye, appointed as Technical Service E37. It helps manufacturers get vehicles certified for Turkish and EU markets. I created its brand identity from the first sketch to a complete system.
Brief
Brief
Homologation is slow, technical work, and Velocert promises to make it faster without cutting corners. The brand had to earn the trust of engineers and test labs. That meant feeling precise and dependable, never flashy. It all started with a quick pen sketch. The V became a checkmark and “cert” was circled like an approval seal. That single idea grew into the whole identity: speed and certification meeting in one mark, inside the ring of the ECE E-Mark that every approved vehicle carries. The result is a calm, engineered brand that feels the same on a test certificate as it does on the side of a service van.
Homologation is slow, technical work, and Velocert promises to make it faster without cutting corners. The brand had to earn the trust of engineers and test labs. That meant feeling precise and dependable, never flashy. It all started with a quick pen sketch. The V became a checkmark and “cert” was circled like an approval seal. That single idea grew into the whole identity: speed and certification meeting in one mark, inside the ring of the ECE E-Mark that every approved vehicle carries. The result is a calm, engineered brand that feels the same on a test certificate as it does on the side of a service van.
Client
Client
Velocert
Industry
Industry
Automotive, Vehicle Type Approval & Homologation
Duration
Duration
1 Month
Role
Role
Brand Designer
Year
Year
2026
Brand Identity
Brand Identity
Logo Design
Logo Design
B2B
B2B















