Velocert Brand Identity

Velocert Brand Identity

Velocert Brand Identity

Overview

Overview

Velocert is a vehicle type approval and homologation firm in Türkiye, appointed as Technical Service E37. It helps manufacturers get vehicles certified for Turkish and EU markets. I created its brand identity from the first sketch to a complete system.

Velocert is a vehicle type approval and homologation firm in Türkiye, appointed as Technical Service E37. It helps manufacturers get vehicles certified for Turkish and EU markets. I created its brand identity from the first sketch to a complete system.

Brief

Brief

Homologation is slow, technical work, and Velocert promises to make it faster without cutting corners. The brand had to earn the trust of engineers and test labs. That meant feeling precise and dependable, never flashy. It all started with a quick pen sketch. The V became a checkmark and “cert” was circled like an approval seal. That single idea grew into the whole identity: speed and certification meeting in one mark, inside the ring of the ECE E-Mark that every approved vehicle carries. The result is a calm, engineered brand that feels the same on a test certificate as it does on the side of a service van.

Homologation is slow, technical work, and Velocert promises to make it faster without cutting corners. The brand had to earn the trust of engineers and test labs. That meant feeling precise and dependable, never flashy. It all started with a quick pen sketch. The V became a checkmark and “cert” was circled like an approval seal. That single idea grew into the whole identity: speed and certification meeting in one mark, inside the ring of the ECE E-Mark that every approved vehicle carries. The result is a calm, engineered brand that feels the same on a test certificate as it does on the side of a service van.

Client

Client

Velocert

Industry

Industry

Automotive, Vehicle Type Approval & Homologation

Duration

Duration

1 Month

Role

Role

Brand Designer

Year

Year

2026

Brand Identity

Brand Identity

Logo Design

Logo Design

B2B

B2B