Tide Bank Brand Guideline
Project name

Overview

Tide Bank provides innovative financial solutions for small and medium-sized businesses, operating via a digital platform. However, not a traditional bank, Tide is authorized by the UK’s Financial Conduct Authority. It offers a comprehensive suite of tools and services like accounts, loans, and credit facilities, all accessible through an intuitive app and website.

Story

Before starting this project, I faced several challenges, including dealing with an outdated corporate identity and the entire team progressing simultaneously with me during the Brand Guideline creation phase. We achieved excellent results by incorporating a new brand strategy, refreshing the color palette, and using outstanding photographs of Tide members, all shaped by the distinctive Portal design.

Branding
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
Tide Bank Brand Guideline
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